Websites should be multifunctional in design to be deemed effective. They should be built in such a way that it protects against the elements, offers a comfortable space with ample storage, meets the basic needs etc. it should be designed to enhance the user acquisition, customer retention, and lift engagement. It is science and psychology amalgamated with art. Your team should focus on various elements in order to build an interactive experience that is directly engaged with the target audience. Here are some steps to pay heed to when it comes to refining the user’s online experience.
- Focus on user types, not the persona
Buyer personas are designed to create an alignment between messages and ad copy. To build an ideal user experience, you don’t need to know what a particular customer likes and what are their turn offs. But, you do need to be acquainted with the user types you are focusing on, and their browsing and shopping habits, the devices they use, and how they seek and use your products. Build your experience around those user type segments than the buyer personas.
- Build simple experiences
Customers should immediately feel engaged. Always keep your interface neat and simple, and embrace the white space as much as you can. This makes them feel invited to discover your site on their own means instead of forcing them to seek what they are seeking among the cluttered designs with so many options rooting for their attention. If you are wanting to hire web designer, contact us today!
- Design for limited space available
Any time you are rooting for creating a user experience, you should always ask yourself about how your site would work on the mobile devices and how it would look on a smartphone or a tablet. When it comes to designing a desktop website, you have to give proper consideration on how it might be transformed into a mobile setting. You can ensure a better experience by designing the mobile users in the first place, making sure that the compatibility is still there and more engaging experience is created on an overall perspective.
- Mix up your content
People tend to be attracted in a variety of ways and many respond better to a certain kind of content than the others. Throughout the testing, you can determine the right balance between the deeply engaging video or animations, images and text on your product blogs. Keep refining the content, diversify it and test your content with people to see how the variations tend to change the engagement levels. Animated images and videos work better than the static images.