A professional website is a better selling website. Since a website is the face of a business, it’s very important to keep it fresh and neat to attract online users to visit it. Australian businesses that are committed to attract new customers and grow their businesses to newer heights need to adopt the right digital strategies so as to improve their web design.
The following are simple tips Australian businesses can use to improve their web design:
(i) Use intuitive navigation
Navigation is one of the most important elements of web design. In fact, it’s the map that displays the core places users can visit. Website owners should create a toolbar with easy to navigate links and position it strategically. A majority of web visitors look for the toolbar across the top or down the left hand side of the page. Therefore, you’ll need to position it in a familiar place so as to facilitate the ease of navigation.
(ii) Work on text readability
There is no point of having great content which is displayed awfully. To maximize your content marketing efforts, ensure your pages are easy to read. Break down big blocks of text and create short paragraphs. You can maximize text readability by:
- Putting headings and subheadings in your content.
- Using one or two fonts in your text. Avoid using too many fonts.
- Highlighting keywords or phrases by bolding or using a different color.
(iii) Ensure your web pages load as quickly as possible to reduce the bounce rate, make it quick for users to connect to your website. To achieve this, you’ll need to eliminate unnecessary graphics.
(iv) Include social share and follow buttons Great website content and offers may not bring the desired results if you haven’t given visitors the opportunity to share what you have. If your website does not include social share buttons, you are definitely losing social media traffic to your competitors.
(v) Implement calls-to-action Call-to-action buttons indicate the next step a user should take on a page. It is important to let visitors know what they are supposed to do next once they land on your website. If you don’t include a call-to-action, they may not know what pages to view or which actions to take. You’ll have to provide them with some sort of direction.
(vi) Mobile optimization
In today’s digital landscape, a majority of users own mobile devices. Therefore, it’s important that you tailor your website to fit the needs and wants of your visitors. Ensure your website is compatible with mobile devices such as tablets, smartphones, iPad and many more
so as to create a seamless mobile experience for mobile users.
(vii) Use the right images
Not every image is going to fit with the type of message you are trying to show your audience. Pick the right type of stock photos so as to bring more realism to your brand. The above-mentioned digital strategies tips will help you in your website design process to ensure a professional appearance of your internet business.
As you can see, there are many ways to improve your web design, allowing you to attract new customers and retain the existing ones. Working with a professional digital agency will always keep your eye open for new tips on online marketing.